Creativity Inc
![Creativity Inc](https://goodbusinessbooks.com/books/creativity-inc.jpg)
Ed Catmull, 2014
Creativity, Inc. is a book for managers who want to lead their employees to new heights - a manual for anyone who strives for originality, with behind-the-scenes examples from Pixar itself. It is a book about how to build and sustain a creative culture with a unique identity
Tags: Biography