The Diary of a CEO

If you want to keep someone’s brain lit up and receptive to your point of view, you must not start your response with a statement of disagreement.

Normality is ignored, absurdity sells.

In order to be heard, tell stories in an unrepetitive, unfiltered and unconventional way.

Customers will judge their entire experience on just two moments — the best (or worst) part. and the end

It’s nearly always cheaper, easier and more effective to invest in perception than in reality.

What motivates us most is how close we are to achieving a goal: we work faster the closer we are to success.

People will assess the worth of your skill based on how much value they believe it can generate for them.

The key to overcoming that discomfort and preventing procrastination is to ‘smallify’ the task into easy, achievable micro-goals.