Predictably Irrational: The Hidden Forces That Shape Our Decisions
Behavioral economist Dan Ariely reveals the hidden forces that shape our decisions, demonstrating that humans are not nearly as rational as we like to believe. Through clever experiments, Ariely shows that our irrational behaviors are systematic and predictable - opening the door to understanding and improving our decision-making.
Key Ideas
We are all far less rational in our decision-making than standard economic theory assumes.
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Notable Quotes
We are all far less rational in our decision-making than standard economic theory assumes.
The key to understanding our irrational behavior is to recognize that we are all pawns in a game whose forces we largely fail to comprehend.
Most people don't know what they want unless they see it in context.
The first decision is crucial because it sets the anchor for all subsequent decisions.
Free is a powerful emotional trigger. When something is free, we forget the downside.
We have a deep need to be consistent with our past decisions, even when those decisions were wrong.
The more we have, the less we appreciate each additional unit.
We are all storytellers, and we are all susceptible to the stories we tell ourselves.
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