Start With Why

People don't buy what you do; they buy why you do it. And what you do simply proves what you believe

There are only two ways to influence human behavior: you can manipulate it or you can inspire it

Happy employees ensure happy customers. And happy customers ensure happy shareholders—in that order

You don’t hire for skills, you hire for attitude. You can always teach skills.

Great companies don't hire skilled people and motivate them, they hire already motivated people and inspire them.

The role of a leader is not to come up with all the great ideas. The role of a leader is to create an environment in which great ideas can happen.

Leadership requires two things: a vision of the world that does not yet exist and the ability to communicate it.

Working hard for something we do not care about is called stress, working hard for something we love is called passion.

Regardless of WHAT we do in our lives, our WHY—our driving purpose, cause or belief—never changes.

Innovation is not born from the dream, innovation is born from the struggle.

Passion alone can't cut it. For passion to survive it needs structure. A why without how has little probability of success.

Average companies give their people something to work on. In contrast, the most innovative organizations give their people something to work toward.

There are leaders and there are those who lead. Leaders hold a position of power or influence. Those who lead inspire us.

There are many ways to motivate people to do things, but loyalty comes from the ability to inspire people.

Greatness is not born from one success. Greatness is born from persevering through the countless failed attempts that preceded.

Communication is not about speaking, it's about listening