The Art of War
The ancient Chinese military treatise that has become an enduring classic of business strategy. Sun Tzu's timeless principles on planning, positioning, and winning without conflict are as applicable to competitive markets and organizational leadership today as they were on the ancient battlefield.
Key Ideas
The supreme art of war is to subdue the enemy without fighting.
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Notable Quotes
The supreme art of war is to subdue the enemy without fighting.
If you know the enemy and know yourself, you need not fear the result of a hundred battles.
Appear weak when you are strong, and strong when you are weak.
In the midst of chaos, there is also opportunity.
The greatest victory is that which requires no battle.
Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.
He will win who knows when to fight and when not to fight.
All warfare is based on deception.
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