Made to Stick
![Made to Stick](https://goodbusinessbooks.com/books/made-to-stick.jpg)
Chip Heath,Dan Heath, 2008
In Made to Stick Chip and Dan Heath take the lid off one of the great mysteries of life: why it is that we have no difficulty at all in remembering the details of, say, a bogus scare story, and yet often struggle to recall information that may be vital to us
Tags: Product