The Lean Startup

The only way to win is to learn faster than anyone else.

We must learn what customers really want, not what they say they want or what we think they should want.

Reading is good, action is better.

If you cannot fail, you cannot learn.

When in doubt, simplify.

Innovation is a bottoms-up, decentralized, and unpredictable thing, but that doesn’t mean it cannot be managed.

Leadership requires creating conditions that enable employees to do the kinds of experimentation that entrepreneurship requires.

Failure is a prerequisite to learning.

Vanity metrics wreak havoc because they prey on a weakness of the human mind.

Entrepreneurship should be considered a viable career path for innovators inside large organizations.