Marketing and Growth Reading Path

Learn modern marketing from the ground up. Understand positioning, permission marketing, storytelling, and growth strategies.

Outcome: Build effective marketing strategies, master positioning and storytelling.

Books in this path (10)

1

This is Marketing

Seth Godin, 2018

• For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package
• This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation

2

Purple Cow

Seth Godin, 2005

• If you're remarkable, it's likely that some people won't like you. That's part of the definition of remarkable. Nobody gets unanimous praise-ever. The best the timid can hope for is to be unnoticed. Criticism comes to those who stand out.
• In your career, even more than for a brand, being safe is risky. The path to lifetime job security is to be remarkable.

3

Permission Marketing

Seth Godin, 2007

• Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale

4

Tribes

Seth Godin, 2008

• Heretics are the new leaders. The ones who challenge the status quo, who get out in front of their tribes, who create movements.
• Suddenly, heretics, troublemakers and change agents aren't merely thorns in our side - they are the keys to our success

5

Made to Stick

Chip Heath,Dan Heath, 2008

• In Made to Stick Chip and Dan Heath take the lid off one of the great mysteries of life: why it is that we have no difficulty at all in remembering the details of, say, a bogus scare story, and yet often struggle to recall information that may be vital to us

6

Contagious

Jonah Berger, 2014

• Why are some products and ideas talked about more than others

7

The 1 Page Marketing Plan

Allan Dib, 2018

• In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast
• It's literally a single page, divided up into nine squares

8

Traction

Gabriel Weinberg,Juson Mares, 2015

• Most startups don't fail because they can't build a product
• Most startups fail because they can't get traction

9

The Tipping Point

Malcolm Gladwell, 2002

• In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire
• ladwell explains the fascinating social dynamics that cause rapid change

10

Crushing It

Gary Vaynerchuk, 2018

• In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It, Gary explains why that s even more true today, offering his unique perspective on what has changed and what principles remain timeless

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