Tribes

Heretics are the new leaders. The ones who challenge the status quo, who get out in front of their tribes, who create movements.

Suddenly, heretics, troublemakers and change agents aren't merely thorns in our side - they are the keys to our success

Marketing is the act of telling stories about the things we make - stories that sell and stories that spread

Leaders make a ruckus

If leadership is the ability to create change your tribe believes in, and the market demands change, then the market demands leaders

Tribes, though, aren't about stuff. They're about connection

The most important tribes are bored with yesterday and demand tomorrow... the market has demonstrated that ideas that spread win, and the ideas that are spreading are the remarkable ones

..we want novelty and style and, most of all, suff that's great. If ou want us to follow you, don't be boring

Management often works to maintain the status quo

.. many people spend all day trying to defend what they do, trying to sell what they've always sold, and trying to prevent their organizations from being devoured by the forces of the new

Organizations that destroy the status quo win. Individuals who push their organizations, who inspire other individuals to change the rules thrive.