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Founders
Startup Founder Reading Path
A practical sequence of books for people starting and validating a business. Learn how to build, measure, and iterate your way to product-market fit.
Outcome: Understand ideas, validation, positioning, marketing and growth.
Books in this path (10)
1
The Lean Startup
Eric Ries, 2011
- The only way to win is to learn faster than anyone else.
- We must learn what customers really want, not what they say they want or what we think they should want.
2
The Startup Owners Manual
Steve Blank,Bob Dorf, 2020
- More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups
3
Zero to One
Peter Thiel, 2015
- The road doesn't have to be infinite after all. Take the hidden paths.
- All failed companies are the same: they failed to escape competition.
4
Crossing The Chasm
Geoffrey Moore, 2014
- Chasm crossing is not the end, but rather the beginning, of mainstream market development.
- the key to getting beyond the enthusiasts and winning over a visionary is to show that the new technology enables some strategic leap forward, something never before possible, which has an intrinsic value and appeal to the nontechnologist.
5
Hooked
Nir Eyal, 2014
- 79 percent of smartphone owners check their device within 15 minutes of waking up every morning.
- Users who continually find value in a product are more likely to tell their friends about it.
6
Traction
Gabriel Weinberg,Juson Mares, 2015
- Most startups don't fail because they can't build a product
- Most startups fail because they can't get traction
7
The Mom Test
Rob Fitzpatrick, 2013
- Talking to customers is one of the foundational skills of both Customer Development and Lean Startup
- We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right
8
Running Lean
Ash Maurya, 2002
- We're building more products today than ever before, but most of them fail--not because we can't complete what we want to build but because we waste time, money, and effort building the wrong product
- What we need is a systematic process for quickly vetting product ideas and raising our odds of success
9
Business Model Generation
Alexander Osterwalder,Yves Pigneur, 2010
- Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises
10
Blitzscaling
Reid Hoffman,Chris Yeh, 2018
- Featuring case studies from numerous prominent tech businesses such as AirBnB and WeChat, this book offers a specific set of practices for catalysing and managing dizzying growth in bourgeoning start-ups