Small List, Big Results
![Small List, Big Results](https://goodbusinessbooks.com/books/small-list-big-results.jpg)
Robbie Samuels, 2021
The big “P” Problem is you created the offer in a vacuum without input from likely prospects. The result is you’ve developed a solution that isn’t resonating with the people you want to help. Let’s try this another way - build the audience BEFORE you create the offer.
Tags: Marketing