How to Win Friends & Influence People

It isn't what you have or who you are or where you are or what you are doing that makes you happy or unhappy. It is what you think about it.

Don't be afraid of enemies who attack you. Be afraid of the friends who flatter you.

When dealing with people, remember you are not dealing with creatures of logic, but with creatures bristling with prejudice and motivated by pride and vanity.

To be interesting, be interested.

Names are the sweetest and most important sound in any language.

Only knowledge that is used sticks in your mind.

Winning friends begins with friendliness.

The deepest principle in human nature is the craving to be appreciated.

That is what every successful person loves: the game. The chance for self-expression. The chance to prove his or her worth, to excel, to win.

Try leaving a friendly trail of little sparks of gratitude on your daily trips. You will be surprised how they will set small flames of friendship that will be rose beacons on your next visit.

The person who has technical knowledge plus the ability to express ideas, to assume leadership, and to arouse enthusiasm among people—that person is headed for higher earning power.