Thinking Fast and Slow

A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. Authoritarian institutions and marketers have always known this fact.

Nothing in life is as important as you think it is, while you are thinking about it

If you care about being thought credible and intelligent, do not use complex language where simpler language will do.

We are prone to overestimate how much we understand about the world and to underestimate the role of chance in events.

The easiest way to increase happiness is to control your use of time. Can you find more time to do the things you enjoy doing?

It is easier to recognize other people’s mistakes than our own.

Jonathan Haidt said in another context, 'The emotional tail wags the rational dog.'

To be useful, your beliefs should be constrained by the logic of probability.

We are far too willing to reject the belief that much of what we see in life is random.

If you were allowed one wish for your child, seriously consider wishing him or her optimism.

An inability to be guided by a 'healthy fear' of bad consequences is a disastrous flaw.

A stupid decision that works out well becomes a brilliant decision in hindsight.